Hello Possums! Hello Darlings!The excitement is mounting as we quickly approach the launch of the new Dame Edna line of make-up from those gorgeous glamour gurus at MAC! As we reported earlier, the lucky little mites of North America will be able to buy items from this trend-setting collection on 26th December, while UK shoppers will get their chance in the New Year.
Bloggers and make-up aficionados the world over are abuzz with the news! Here are some highlights from the blog of a web correspondent who hails Dame Edna as the Queen of Beauty:
While Edna is fond of all of the products, her favorite is KangaRouge, a blue-red lipstick. “A part of the kanga is this same color — it’s hopping over you and you look up and there it is,” she opined. “MAC has captured it. I only hope I don’t I meet an excitable male kanga.”*****
Target consumer? “The young, because the young adore me,” said Dame Edna. “The middle-aged are jealous of me.”
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Promotion will take a cheeky spin: Simon Doonan has taped three interviews with the unrestrained Dame, which will be shown on maccosmetics.com, YouTube and Facebook at launch.
How thrilling! And, of course, the final word goes to the Australian Gigastar herself:
“I’m doing this out of love — I’m a giver,” said Dame Edna, the lavender-haired alter ego of Australian comedian Barry Humphries. “The audience’s applause was a little louder when I was wearing MAC on stage, so I was a convert. They didn’t have to coerce me.”*****
What’s next for the Dame’s beauty line? She’s mulling over a line with a special added ingredient: “Mother spit — it has magical properties,” she said. “My mother is in a facility and she is now drooling in commercially viable quantities. This could be big.”
You can always count on Dame Edna to have her finger on the pulse - well, at least on her mother's pulse anyway...
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